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Partner Interview: From Massive to Takt

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Takt
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Bold Ideas. Big Moves.

That’s the ethos that drives us forward. But our journey didn’t start there. It began over a decade ago with a vision to challenge the status quo and build brands that matter. What started as Massive—a full-service agency dedicated to crafting unique digital experiences—has now evolved into something even more dynamic and powerful: Takt.

In this video interview, Prem, our VP of Strategy, sits down with Lindsay Smith, Founder and CEO, and René Thomas, Partner and Chief Creative Officer, to discuss the story behind the transformation. They delve into the early days of Massive, the insights and changes that led to our rebrand, and the structural changes that followed. This isn’t just a name change—it’s a complete reimagining of who we are, how we work, and the impact we aim to make.

 

Why the change?

We’ve always believed in pushing boundaries, and as our clients’ needs evolved, so did we. The shift to Takt reflects our commitment to being the architects of impact, building brands, digital experiences, and campaigns that resonate deeply and drive meaningful change.

 

What does Takt mean for you?

Whether you’ve been with us since the Massive days or are just getting to know us, Takt represents a new chapter filled with bold ideas and big moves. We’re still the same team, with the same passion and purpose, but now with even greater focus and ambition.

 

What’s next?

We’re excited to take on new challenges, help our clients lead in their industries, and create work that not only stands out but stands for something. The best is yet to come, and we can’t wait to share it with you.

 

The Conversation

Lindsay and René share personal insights into the strategic decision to rebrand, the steps that defined the transition, and the vision for the future of Takt. They talk about the evolution from a single agency to a collective of specialized sub-brands, each contributing its unique expertise while remaining united under one purpose: to empower brands to show up the right way in a world that demands more.

Watch the full interview or listen Below to get an inside look at the journey from Massive to Takt, the bold decisions that shaped our evolution, and what the future holds. Join us as we continue to make big moves and bring bold ideas to life.