Twelve years ago, Lindsay Smith founded Massive in the crawl space of a townhouse in Vancouver, British Columbia. What started as a local marketing studio, has since grown into a full-service creative consultancy partnering with some of the world’s most iconic brands. Together, we’ve created brands, interfaces, and campaigns that propel our partners forward.
As we expanded, our services evolved into specialized teams in research, strategy, branding, web development, campaigns, and branded content. Today, we serve clients globally, delivering impactful work on a bigger scale than ever before.
Yet through all this growth, we’ve held tightly to the qualities that make us distinct: our Canadian roots and the warmth they bring, our relentless drive to challenge norms, and our mission to help purposeful companies enact meaningful, positive change in the world.
Evolving with Purpose
As time passed, so did the way we thought, worked, and collaborated. We were evolving, and our brand tried to keep pace with this growth through a series of refreshes. But none of them felt quite right. It was time to do for ourselves what we had done for so many partners before: build a brand that truly reflects who we are and where we’re headed.
This wasn’t just about a refresh. It was about creating a brand structure that aligned with our vision for the future, one that allowed us to continue pushing boundaries while staying true to our core.
What was clear from the start was that our new brand strategy had to support our mission: helping organizations make meaningful change, regardless of where they are in their journey—whether they’re just starting out or already leading their category.
Equally important, the strategy had to scale without sacrificing the culture we’ve carefully built over the years. It needed to maintain the brand-centric approach that’s at the heart of everything we do, from our services to how we operate as a team.
A Family of Agencies, One Shared Rhythm
What started as a rebrand of one agency blossomed into something much bigger—a family of agencies, working together under one purpose. Each division was given room to breathe and thrive, while collectively moving in the same direction. They share operational efficiencies and values but retain the independence to succeed in their own areas of expertise.