Date PostedMarch 26, 2025Author René Thomas The Value Trap: Why Brands That Create Win, and Those That Extract Fade Brand Strategy Business Strategy Innovation Product Design
Date PostedMarch 20, 2025Author René Thomas Lindsay Smith Hudson’s Bay’s Last Chance: How Canada’s Oldest Brand Can Reinvent Itself Brand Strategy Retail Strategy
Date PostedFebruary 14, 2025Author René Thomas Enhancing Website UX for Healthcare, Government, and Higher Education Brand Strategy Creativity Education
Date PostedFebruary 11, 2025Author René Thomas How Higher Ed Can Outlast Immigration Policy Chaos Brand Strategy Current Events Higher Education
Date PostedApril 5, 2024Author Takt Dare to Stand Out: Navigating Differentiation in the Age of “Blanding” Brand Messaging Brand Strategy Strategy Visual Identity
Date PostedAugust 19, 2022Author René Thomas The Art and Science of Naming Your Brand Brand Naming Brand Strategy Naming Strategy
Date PostedAugust 19, 2022Author René Thomas How to Trademark Your Brand: An Introduction Brand Naming Brand Strategy Naming
Date PostedAugust 16, 2022Author Takt A Complete Guide to Preparing for a Company Rebrand (for real) Brand Messaging Brand Strategy Strategy
Date PostedAugust 16, 2022Author Takt Unleashing the Power of Simon Sinek’s Golden Circle: A Guide for Crafting Powerful Brand Messaging Brand Messaging Brand Strategy
