Creating Clarity, Accessibility, and Impact for CMHA North + West Vancouver
Twelve years ago, CMHA North + West Vancouver (NWV), a branch of the Canadian Mental Health Association, was providing essential services across North and West Vancouver, Bowen Island, Sunshine Coast, and the Sea-to-Sky Corridor. As a vital non-profit organization, their vision of a Canada where mental health is a universal human right and their mission to ensure all Canadians experience good mental health and well-being remained clear. However, their website was struggling to reflect these values and support the needs of their diverse audience.
The CMHA NWV team came to us with a familiar challenge: their old site was clunky, text-heavy, and difficult to navigate, especially on mobile devices—where a large portion of their visitors were coming from. Information was buried, the site looked dated, and there was little balance or hierarchy in the way content was presented. The team needed a digital presence that not only aligned with their mission but also allowed visitors to easily access crucial mental health resources.