Clarifying the Mission: A Brand Strategy Rooted in Purpose
Our goal was to create a brand strategy and messaging that would clearly convey CAI’s mission and distinct position in the mental health and addiction landscape. We worked closely with the CAI team to define their core values and articulate a brand narrative that showcases their unique role in providing rapid, responsive funding and support across the province.
This foundational work informed every aspect of the new brand, ensuring that CAI’s messaging was clear, compelling, and aligned with their vision of integrating mental health and addiction support in a way no other organization does.