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Dog Packing

INTRODUCTION

Forging a Trail for Adventurous Dog Lovers

The bond between humans and dogs is an ancient one, steeped in trust, companionship, and a shared curiosity for the world. For John Freeman, a lifelong adventurer, and Krista Halling, a veterinary surgeon, this bond fueled the vision for Dogpacking.com—a hub where dog lovers could find inspiration, guidance, and tools to explore the outdoors safely with their furry companions. When the founders approached us, they had a clear mission but needed a brand and platform to rally their growing community.

STRATEGY

A Vibrant Identity That Leaps Off the Leash

Crafting the Dogpacking.com brand began with tapping into the energy of its founders and the community they sought to inspire. The heart of the brand is a celebration of adventure: yellows that radiate enthusiasm and spontaneity, tempered by blues that instill trust and dependability. This harmony reflects the core of what Dogpacking.com offers—a balance of passion and expertise.

To bring their vision to life, we designed a cohesive visual identity, including a custom icon set tailored to resonate with dog lovers and adventure seekers. From playful paw prints to streamlined symbols of outdoor gear, these icons became a universal language across Dogpacking’s website, social channels, and marketing materials.

TECHNOLOGY

Building a Digital Campfire for a Grassroots Community

At the heart of Dogpacking.com lies a custom-built website, designed as both a resource and a gathering place for a grassroots movement of adventurous dog owners. Developed on WordPress with WooCommerce integration, the site seamlessly blends education with e-commerce, offering everything from safety tips for hiking with dogs to gear for outdoor excursions.

Performance and accessibility were paramount. Every page was crafted to load quickly and function flawlessly across devices, ensuring users—from backcountry hikers to urban explorers—could access the site wherever their adventures take them. With a focus on inclusive design, the platform invites everyone into the fold, embodying the spirit of a tight-knit and welcoming community.

A Partnership Rooted in Passion and Purpose

From the first conversation with John and Krista, it was clear that Dogpacking.com was more than a website—it was a movement. Through a shared commitment to empowering dog owners with evidence-based insights and tools, we worked hand-in-hand to create a platform that reflects their vision and energizes their audience.

Dogpacking.com now stands as a trusted guide for adventurers and their canine companions, a digital trailhead that inspires exploration, connection, and joy. We’re proud to have played a role in shaping this journey and to see the community it continues to build.

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