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Evergreen MD

INTRODUCTION

A Cosmetic Beauty Clinic Delivering Timeless Beauty

Evergreen MD Aesthetics, a physician-led clinic, has made its mark in the competitive world of medical aesthetics by focusing on natural, confidence-boosting results. As a new player in the market, they needed a digital identity that could differentiate them from competitors and resonate with patients seeking authentic care. That’s where we came in. Tasked with building a comprehensive digital presence, we set out to create a brand and website that would embody their ethos and drive business growth.

From Concept to Confidence: Building a Unique Digital Identity

The challenge was clear: establish Evergreen MD Aesthetics (EGMD) as the go-to clinic for natural-looking aesthetic treatments in the Lower Mainland. Our goal was to craft a digital experience that not only attracted patients but also communicated EGMD’s commitment to helping clients feel confident in their own skin.

We approached this project holistically, blending marketing strategy with custom website design, all while ensuring the brand’s values of authenticity and patient care were at the forefront.


STRATEGY

To carve out a unique space for EGMD in a crowded market, we developed a multi-channel marketing strategy designed to elevate the clinic’s profile and generate high-quality leads for their premium services:

Targeted Google Search Campaigns

We launched three distinct Google Search campaigns focusing on high-demand services like Botox, fillers, and general awareness for non-injectables. Each campaign utilized precise keyword targeting and strategic bidding to maximize budget efficiency during peak interest periods.

Social Media Storytelling

Our Instagram and Facebook campaigns told the story of EGMD through the voices of satisfied patients. We created narrative-driven content that highlighted real patient journeys, positioning the clinic as a trusted partner in enhancing natural beauty. With a mix of awareness, consideration, and remarketing campaigns, we kept engagement high and leads flowing.

Local Search Optimization

To strengthen EGMD’s local presence, we optimized their Google Business Profile, making sure they appeared prominently in local searches. This enhanced visibility was key to capturing potential clients in their target area.

Custom Creative Direction

A professional photoshoot provided a library of on-brand visuals that we used across all marketing channels, ensuring a cohesive and compelling presentation of the EGMD brand.

Crafting the Digital Experience: A Website That Resonates

EGMD’s website needed to do more than look good—it needed to guide users effortlessly through a wealth of information and convert curiosity into bookings. We focused on creating a sophisticated, user-friendly platform that reflected the clinic’s values and made it easy for patients to find the right treatments.

 

Simplifying Navigation: User-Centric Design

We restructured the site to organize treatments by “concern areas” rather than services. This approach made it easier for users to identify treatments that aligned with their specific needs, whether they were looking to reduce wrinkles or enhance their natural glow.


Authentic Storytelling: Building Trust

Real patient stories were featured prominently, supported by professional video content that showcased the genuine transformations EGMD patients had experienced. This authenticity built trust and relatability, making prospective clients feel more connected to the clinic’s offerings.

 

Visual Refresh: Elevated Aesthetics

Drawing from our custom photoshoot, we introduced earthy tones and soft shapes to the website’s design, creating an inviting and calming visual experience. Typography choices like Orchidea Pro for headers and Avenir for body copy balanced elegance with readability, reflecting EGMD’s professional yet approachable nature.


RESULTS

+ 33 % SESSION DURATION

Average session duration increased by 33.3% to 2 minutes and 8 seconds.

+ 95 % CALL VOLUME

Call volume nearly doubled, growing from an average of 108 calls per-month to 209 calls per month.

+ 372 % REFERRAL TRAFFIC

Referral traffic surged by 372.3% following the launch of the new website, driving growth.

+ 109 % CLICKTHROUGH RATE

Achieved a 7.10% click-through rate, more than doubling the industry average.

+ 132 % ORGANIC TRAFFIC

Organic website traffic increased by 132% after launching the new site, boosting visibility.


CONCLUSION

Beyond the Digital: Connecting with the Community

The new website and marketing strategy not only elevated EGMD’s digital presence but also strengthened their connection with the local community. By reflecting the clinic’s values and showcasing real patient stories, we created a brand that resonated deeply with their target audience, helping to build lasting relationships beyond the digital realm.

With a refined digital identity and a robust marketing engine, Evergreen MD Aesthetics is well-positioned for continued growth in the competitive medical aesthetics landscape. The new website and strategic marketing initiatives have set the stage for the clinic to expand its reach and help even more patients achieve their aesthetic goals with confidence and grace.

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