A Mission to Transform ESG Storytelling
FigBytes came to Takt (formerly Massive) in 2020 with a clear mission: to transform their brand identity and marketing website to better reflect their role as a leader in the ESG software market. Despite their innovative tools for sustainability and corporate responsibility, they faced several significant challenges. Their brand identity was inconsistent, with no unified guidelines to create a memorable presence. Additionally, the dual use of “FigBytes” for both the company name and platform caused confusion among users about their offerings. Their marketing website also lagged behind, failing to convey the cutting-edge nature of their technology or guide buyers effectively through their journey.