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InterVISTAS

INTRODUCTION

Charting New Paths: Reimagining InterVISTAS for a Dynamic Future

Founded in 1997 as a subsidiary of the Vancouver Airport Authority, InterVISTAS has grown into a global leader in strategic mobility consulting. With expertise spanning aviation, transportation, and tourism, they have guided over 500 clients across 75 countries. But following a recent merger and acquisition, they faced a new challenge: redefining their brand and digital presence to reflect their unparalleled industry expertise and innovative approach to the disruptions caused by the global pandemic.

That’s where we came in. Tasked with creating a brand and website that matched InterVISTAS’ ambition and vision, we set out to build a digital experience that would propel them to new heights.

Our journey began with a deep dive into InterVISTAS’ identity. Through extensive stakeholder interviews, we uncovered a key insight: while their individual team members were well-known and highly regarded, the full breadth and impact of the firm’s capabilities were not widely recognized. We needed to create a brand narrative that highlighted the collective strength of InterVISTAS while celebrating the expertise of their consultants.

We distilled their essence into a core message: InterVISTAS empowers its clients with professional insights, strategies, and tools to thrive in an increasingly unpredictable world. This foundation guided us as we shaped a brand that was both innovative and credible, capturing their forward-thinking approach and passion for fostering in-person connections.

Beyond the Horizon: Designing a Website for the Future

With the brand strategy in place, our design team faced the task of translating it into a visually compelling and user-friendly website. InterVISTAS already had a design they loved, so our challenge was to modernize it while infusing elements of their new brand personality.

Visualizing Growth: A Fresh Design Language

We introduced lateral lines radiating outward, symbolizing InterVISTAS’ role in creating forward trajectories and growth opportunities for their clients. A clean, sans-serif typography enhanced the approachability of their tone while maintaining a professional and credible appearance. Smooth transitions and animations added polish, ensuring the content felt dynamic yet uncluttered.

Our UX team focused on making the website as intuitive and engaging as possible. We prioritized key sections like “What We Do” and “About Us” in the navigation, showcasing the firm’s capabilities front and center. Dynamic content and post types allowed us to seamlessly integrate thought leadership and insights from top team members across relevant pages, highlighting both the collective strength and individual expertise of InterVISTAS.

We also implemented a strategic tagging system to link content to specific service areas, creating a cohesive narrative that demonstrated how InterVISTAS’ diverse offerings come together to deliver exceptional value.

A Digital Presence with Impact: Showcasing Expertise and Innovation

The new InterVISTAS website is more than just a digital facelift—it’s a platform that tells their story in a way that’s authentic, accessible, and aligned with their mission. By balancing the firm’s legacy with a forward-looking vision, we created a digital experience that positions InterVISTAS as the industry’s go-to partner for strategic mobility solutions.

The website was built on a custom WordPress theme, designed for ease of use and long-term scalability. We focused on creating a robust and user-friendly backend that would allow the InterVISTAS team to easily update content, whether it’s adding new project experience, updating team bios, or publishing fresh insights. This flexibility ensures that the site will remain a valuable asset as the firm continues to evolve and expand.


Reaching New Heights: A Launchpad for Future Success

What started as a website redesign quickly grew into a comprehensive brand management project. Through our collaborative workshops and strategic insights, we helped InterVISTAS not only reimagine their digital presence but also gain a deeper understanding of their own identity. The new brand and website lay the groundwork for future success, enabling InterVISTAS to confidently navigate the complexities of a rapidly changing industry.

With a refined brand and a dynamic digital platform, InterVISTAS is poised to continue shaping the future of mobility consulting. As they guide their clients through an ever-evolving landscape, we’re proud to have played a role in helping them articulate their vision and position themselves for continued growth and impact.

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