Rediscovering Identity: A Refresh with Purpose
Kent & Essex needed a brand refresh that would honor their legacy while projecting a modern, trustworthy image. We began with a subtle logo refinement, adjusting the line-weight and typography to improve clarity and scalability across digital and print mediums. The color palette was updated to include richer tones, enhancing visual appeal and supporting accessibility standards.
The brand’s visual language was reimagined to communicate professionalism, stability, and community involvement. We maintained the core elements that policyholders had come to recognize but presented them in a more contemporary and polished way.