The Right Website Experience (For Everyone)
When you’re in e-commerce, your site has to perform—no excuses. Ketch’s online store needed to be robust to support their business. Their existing site, built on Shopify, did the job but lacked design polish and operational excellence. Fixing the design? No problem. Creating an optimal user experience that could be easily managed by the Ketch internal team? That was a bit trickier.
As a distributor, Ketch had to manage data and inventory from many different sources pooling into their online store. Their team needed the flexibility to toggle products on and off, and their customers expected a seamless user experience complete with powerful filtering and search options.
Takt’s development team leveraged an open-source solution called CRISP, developed by our friends over at Satel Creative, and heavily customized it to suit the site’s search requirements. CRISP allows for broader ranked search results, enabling customer queries to return the products they’d expect. Our developers even became part of the open-source project, producing bug fixes and adding to the code repository.
Tasks that used to prove onerous, like adding new product variants, managing color swatches, or creating promotions, are now easy and — dare we say it — fun!
The new site’s intuitive product search, stunning visuals, and catchy copy have transformed a faceless distributor into an e-commerce hub that’s about more than pushing product: Ketch is where shoe and fashion-culture become real.