Capturing the Spirit of Local: A Digital Experience as Welcoming as the Restaurant
In discovery interviews with leadership, we learned about Local’s past, present, and future. What makes Local tick? What is it that brings guests and staff together? The food, naturally, but also the opportunity to experience your neighborhood with the people that make it so damn loveable.
Throughout our research, one thing was evident: Local’s digital presence did not reflect its in-restaurant experience. Managing the website was difficult, and Local couldn’t keep up. The site’s social feeds weren’t integrating as intended, simple content changes required a third-party developer, and the site’s outdated technology wasn’t responsive. That’s where we stepped in.