Equal Access for Individuals + Businesses
Mind by Maple’s strategy also included a distinct B2B offering aimed at employers looking to provide additional mental health resources to their employees.
By providing equal access for individuals & businesses through their platform, Mind’s grasp as the dominant player in Canada’s mental health services industry would be strengthened even further.
A second site geared towards employers was created, much like the first, but with a B2B twist Whereas the first site aimed at removing the barriers to accessing mental health and wellness, this site’s messaging communicated to employers how an investment in employees’ mental health is an investment in the future.