Our collaboration with PearTree centered around four key goals:
- Clarify Service Offerings: Develop a cohesive brand narrative that clearly defines PearTree’s dual financial and philanthropic services.
- Create a Sophisticated Brand Identity: Design an identity that exudes West Coast modern elegance—sophisticated yet approachable, with lasting impact.
- Improve User Experience: Simplify content organization and navigation to make resources easily accessible and intuitive.
- Ensure Bilingual Accessibility: Provide equal access to all information for both English and French-speaking audiences, ensuring PearTree’s offerings are communicated effectively across Canada.