Nelson Civic Theatre Society
We captured the pulse of film and community, shaping a brand that reflected Nelson’s creative spirit + the transformative magic of cinema.
Proxima Gaming: A Rising Star in RPG Innovation
Founded in August 2021, Proxima Gaming emerged from the vision of a team of seasoned video game industry veterans, spearheaded by a creative leader with years of experience at EA in San Francisco. With over $1 million in seed funding, the studio embarked on a mission to redefine the role-playing game genre. Inspired by the groundbreaking narratives of titles like Zelda and Red Dead Redemption, Proxima sought to push the boundaries further by incorporating blockchain technology, enabling player-to-player, in-game transactions—a bold departure from the traditional player-to-studio model.
The Proxima team approached us with a clear challenge. While they had developed a logo internally, they recognized the need for a visual identity that matched the ambition and innovation of their studio. They wanted a brand that could stand as iconic and unique as the games they were designing. Additionally, they needed a website capable of telling their origin story and showcasing their pioneering technology. It was essential for this platform to attract top-tier talent while also impressing investors with a clear and compelling vision for the future.
Drawing inspiration from Proxima Centauri, the closest star to Earth after the Sun, we envisioned a brand identity rooted in celestial themes. The logo design incorporated concentric circles to evoke celestial orbits and proximity, a visual metaphor for their name. A palette of vibrant yellows and deep space blues captured the wonder and mystery of the cosmos while maintaining a modern aesthetic. This design system was conceived to be adaptable, whether taking center stage in promotional materials or serving as a subtle complement to the games themselves.
The website was built as a custom WordPress theme, designed to act as both a storytelling platform and a recruitment tool. Its immersive animations, inspired by the movement of celestial objects, created an engaging and dynamic user experience. The site detailed the founder’s journey from EA to launching an independent studio, emphasizing Proxima’s core values and innovative use of blockchain technology. It also served as a showcase for the team’s creative potential, offering glimpses of the ambitious projects on the horizon.
To support Proxima Gaming’s broader goals, we developed a comprehensive brand guide that ensured consistency across all mediums, from digital platforms to printed assets. We also crafted an investor presentation that articulated the studio’s vision with clarity and impact, enabling the team to secure additional funding and partnerships.
Today, Proxima Gaming stands equipped with a brand identity and digital presence as groundbreaking as their approach to RPGs. Their website has become a magnet for top industry talent and a compelling resource for investors. With a bold and strategically crafted foundation, Proxima is poised to make a lasting mark in the gaming universe, charting a course that is as ambitious as it is innovative.