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Stryve

INTRODUCTION

From Startup to Strength: Building Stryve’s Brand for the Future of Home Fitness

Born during the pandemic, Stryve Fitness Equipment was founded to meet the soaring demand for home fitness solutions. With gyms closed and people searching for ways to stay fit at home, Stryve quickly grew beyond its humble beginnings. As the company expanded, it became clear that it needed a name, brand identity, and digital presence to match the founder’s ambitious vision for the future. The challenge was to create a brand that would inspire both novice fitness enthusiasts and seasoned athletes while positioning Stryve as a trusted expert in fitness equipment.

APPROACH

Crafting a Brand Identity that Embodies Drive + Transformation

The process began with a series of extraction workshops and creative brainstorming sessions to capture the essence of the brand. The founder’s story of transformation and hustle during a difficult time shaped the messaging, which needed to inspire and energize. After exploring multiple options, the name “Stryve” emerged as the clear choice—a short, memorable name that symbolized ambition, drive, and forward motion. It encapsulated the idea of striving to become the best version of oneself, aligning perfectly with the fitness industry and the goals of the target audience.

BRAND STRATEGY

A Visual Identity that Embodies Energy, Strength, + Forward Motion

The brand’s core message centered on transformation and empowerment. Whether customers were new to fitness or seasoned athletes, Stryve would be their partner in achieving their personal fitness goals. The positioning of the brand was built around the idea of progress, with Stryve standing as a rallying cry for those ready to take control of their health and fitness.

Visually, the brand identity needed to convey energy, strength, and forward motion while maintaining a clean and focused appearance. Our design process focused on creating a visual language that was bold yet approachable:

    • Color Palette: A dynamic mix of energizing orange, light gray, and dark charcoal gray. The bright orange injects a sense of vitality and movement, while the neutral tones provide stability and professionalism.
    • Typography: Helvetica Neue was chosen for its clarity and modern feel, ensuring a technical and confident appearance that reflects the brand’s expertise in fitness equipment.
    • Logo Design: The “S” icon in the logo is a two-block design, angled to signify progress and movement, echoing the physicality and hustle of the brand’s audience. It’s like a literal “step up” or “step forward,” perfectly embodying Stryve’s ethos of continuous improvement.

The brand identity also incorporated arrows and flowing abstract tones in the background, representing breath, pulse, and the organic rhythm of exercise. These elements added a sense of warmth and life, contrasting with the technical, expert-driven nature of the brand.

WEBSITE

A High-Performance Branded-E-commerce Site Built for Stryve’s Growth

We translated this bold visual identity into a fully branded e-commerce website that reflected Stryve’s ambition and provided a seamless user experience for its customers. The website design focused on:

    • Highlighting the products: Clean layouts and focused design keep the attention on the fitness equipment, ensuring the products remain the centerpiece of the brand’s digital presence.

 

  • Performance and functionality: Built on a robust platform, the site is optimized for speed and SEO, with intuitive navigation, streamlined checkout processes, and responsive design to provide an effortless shopping experience across devices.

RESULTS

Positioning Stryve as a Leader in Home Fitness

The results of our collaboration with Stryve were transformative. The brand now reflects the energy, strength, and drive that define its founder and its customers. The new name, visual identity, and website have positioned Stryve as a trusted leader in the home fitness space, helping the brand grow its audience and scale its operations.

With its bold and dynamic new brand, Stryve is ready to lead its customers on their journey toward better fitness and well-being.

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