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Trayt Health

INTRODUCTION

Transforming Mental Health Care Through Data-Driven Innovation

Trayt Health is a pioneering healthcare technology company focused on advancing mental health care through an AI-powered data analytics and clinical decision support platform. Founded by Malekeh Amini and Dr. Carl Feinstein, Trayt’s mission is to improve outcomes and quality of life for patients with neuropsychiatric conditions by providing clinicians with a comprehensive 360-degree view of each patient’s health. By capturing and analyzing more than 750 symptoms and health factors, Trayt enables more accurate, data-driven assessments and personalized care.

Key Offerings:

    • Multifactorial Data Platform: A comprehensive database of symptoms and health factors allows providers to see interconnections in patient health, resulting in more accurate diagnosis and personalized treatment.
    • Primary Care Access: Trayt’s platform links primary care providers and psychiatric specialists, allowing for better patient management and an integrated approach to behavioral health.
    • School-Based Access: Trayt’s crisis management tools support behavioral health programs in schools, intervening early to prevent crises and ensure timely care.

Crafting a User-Centric Platform for Diverse Healthcare Needs

We began with a research and discovery phase to better understand Trayt’s current brand positioning and website structure. Through user interviews and workshops, we identified core needs and tailored our approach to serve Trayt’s growing audience.

Key Initiatives:

  • Brand Refresh: We refined Trayt’s brand identity to ensure it was both accessible and impactful, integrating a clear, cohesive visual system that could evolve as Trayt grows.
  • User-Centered UX & Information Architecture: We designed intuitive user flows and a tailored content structure to serve Trayt’s diverse user base effectively. The new architecture offers clear paths for patients, providers, health systems, and researchers, helping users find relevant content quickly.
  • Modular, Atomic Design: Following the Atomic Design methodology, we developed flexible modules that support Trayt’s concise messaging and visual storytelling. This approach created a scalable design system that can adapt to future needs.
  • Content Accessibility in Spanish & English: To reach a broader audience, the website was designed to be accessible in both Spanish and English, reinforcing Trayt’s commitment to inclusivity.
  • Credibility Through Social Proof: We highlighted Trayt’s impact through case studies and testimonials, building scientific credibility and demonstrating real-world success.

Optimized for Performance, Accessibility, and Security

Built on a custom WordPress theme, the website is optimized for speed, SEO, and accessibility, meeting WCAG 2.1 AA standards. We also developed a gated area for prospective investors, ensuring secure, restricted access to key information.

The newly designed website is a robust, user-centered platform that communicates Trayt’s vision for transforming mental health care. By creating an engaging, informative digital presence, we’ve empowered Trayt Health to better connect with patients, providers, and stakeholders, making it easier for each audience to understand the value and innovation Trayt brings to mental health and neuropsychiatric care.

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