Primasun
Google-backed Primasun and Takt launch a new website on the eve of a new product launch. The result: a 3-time award-winning, category-defining website.
Transforming Mental Health Care Through Data-Driven Innovation
Trayt Health is a pioneering healthcare technology company focused on advancing mental health care through an AI-powered data analytics and clinical decision support platform. Founded by Malekeh Amini and Dr. Carl Feinstein, Trayt’s mission is to improve outcomes and quality of life for patients with neuropsychiatric conditions by providing clinicians with a comprehensive 360-degree view of each patient’s health. By capturing and analyzing more than 750 symptoms and health factors, Trayt enables more accurate, data-driven assessments and personalized care.
Key Offerings:
We began with a research and discovery phase to better understand Trayt’s current brand positioning and website structure. Through user interviews and workshops, we identified core needs and tailored our approach to serve Trayt’s growing audience.
Key Initiatives:
Built on a custom WordPress theme, the website is optimized for speed, SEO, and accessibility, meeting WCAG 2.1 AA standards. We also developed a gated area for prospective investors, ensuring secure, restricted access to key information.
The newly designed website is a robust, user-centered platform that communicates Trayt’s vision for transforming mental health care. By creating an engaging, informative digital presence, we’ve empowered Trayt Health to better connect with patients, providers, and stakeholders, making it easier for each audience to understand the value and innovation Trayt brings to mental health and neuropsychiatric care.