Boosting Sales + School Spirit through the New UBC Bookstore Microsite
The new UBC Bookstore microsite delivered a refined, engaging, and user-friendly experience that catered to multiple audiences—students, faculty, and staff. The combination of storytelling, sleek design, and intuitive navigation contributed to a stronger UBC brand presence, helping to increase sales of general merchandise while promoting student success. The site now functions not only as a marketplace but also as an educational resource, aligning with UBC’s mission to support its community.