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MySolar

INTRODUCTION

Harnessing the Power of the Sun: Launching MySolar’s Digital Presence

MySolar, a direct-to-consumer solar panel company, emerged from the legacy of CMI Solar + Electric, one of the world’s most renowned solar panel manufacturers. Aimed at making solar energy accessible to homeowners, MySolar sought to break away from traditional stereotypes associated with solar adoption. They wanted a brand and website that would appeal to today’s consumer—one who sees solar energy as both a sustainable choice and a smart investment for their home.

Our mission was to craft a digital experience that reflected MySolar’s forward-thinking approach and positioned them as a trusted partner for homeowners looking to make the switch to solar.

Building a Brand That Shines

Given MySolar’s roots in energy efficiency and home services, we knew their brand needed to resonate with everyday homeowners—not just environmental enthusiasts. We started with a visual identity that exuded warmth and trustworthiness. Drawing inspiration from natural tones found in nature, we combined deep greens and calming creams to create a palette that felt both sophisticated and approachable.

The typeface selection further enhanced this balance: we paired Belleza, an elegant and refined font, with Inter for body text, ensuring legibility and accessibility. This combination, along with ample white space, contributed to an inviting and enjoyable browsing experience. Imagery of families enjoying their sun-powered homes, overlaid with subtle gradients, reinforced the brand’s emphasis on community, sustainability, and quality of life.

USER EXPERIENCE

Crafting a Consumer-Centric, Scalable Experience

We designed the site with the consumer in mind, focusing on ease of navigation and intuitive information flow. The information architecture was meticulously planned to guide users through the benefits of solar energy, the installation process, and the long-term savings potential.

We introduced modular content blocks that allowed for flexibility and scalability, supporting MySolar’s marketing efforts and future expansion. Key information was presented in digestible segments, ensuring that even users unfamiliar with solar technology could easily grasp the value MySolar provides.

Optimized for Performance: Speed, SEO + Accessibility

In an industry where first impressions matter, we knew the site needed to be fast, accessible, and easy to find. The custom WordPress development ensured the site was optimized for speed, with every element designed to load quickly and efficiently. We followed WCAG 2.1 AA accessibility standards, making the site usable for a diverse audience.

SEO was also a critical component of the project. We conducted thorough keyword research to identify the terms most relevant to MySolar’s target audience. This informed both the site structure and the content strategy, ensuring that MySolar could compete effectively in search rankings and attract organic traffic.

Engaging Content: From Copywriting to Branded Insights

Our team developed a comprehensive copywriting strategy that communicated MySolar’s expertise and commitment to quality. The tone was friendly yet informative, breaking down complex topics into engaging, accessible language that resonated with homeowners.

The “Insights” section of the website was a key feature, providing homeowners with valuable resources on solar energy, savings calculations, and the environmental impact of going solar. This content not only served to educate but also positioned MySolar as a thought leader in the residential solar space.

 

A New Dawn for Solar Energy

The launch of MySolar’s new website marked the beginning of a new chapter for the company. The brand now has a digital presence that reflects its mission of making solar energy accessible and desirable for homeowners across North America. The site’s user-friendly design, combined with its compelling visual identity and engaging content, has set the stage for MySolar to lead the way in residential solar adoption.

As the demand for clean energy continues to grow, MySolar is well-positioned to capture the attention of today’s consumers, transforming the way people power their homes and paving the way for a brighter, more sustainable future.

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