We kicked off the project by refining 100 Ways’ messaging through a series of workshops with their leadership team. These discussions led to the creation of a Corporate Brand Matrix, aligning internal and external communications. Our messaging emphasized the emotional significance of their products, helping establish 100 Ways as a brand that connects people through lasting bonds.
From a visual perspective, we wanted to reflect this emotional depth. Our design team crafted a visual identity that included warm, timeless colors, circular motifs, and geometric overlays, symbolizing continuity and the eternal nature of love. These design elements not only tied into the brand’s name but also provided a sense of harmony and sophistication that resonates with 100 Ways’ audience.