Brand Audits + Assessments

Get beneath the surface. Our audits reveal where your brand is holding you back—and where it can take you next.

THE BASICS

What Is a Brand Audit—And Why It Matters Now

A brand audit is more than a gut check. It’s a strategic X-ray of your brand’s health, equity, and alignment—across every touchpoint, audience, and channel.

At Takt, we don’t just ask how your brand looks. We ask:

Does your brand reflect your purpose and ambitions?
Can it scale with your business?
Does it resonate in the culture you’re trying to reach?

In an era of consolidation, disruption, and AI-accelerated content, misalignment isn’t a risk—it’s a liability. A brand assessment clarifies where you stand, what’s working, and what’s in the way.

OUR APPROACH

Our Strategic Approach to Brand Audits

We approach audits like strategic investigations—multi-dimensional, evidence-driven, and brutally clear. Each one is designed to reveal not just what’s wrong, but what’s possible.

Internal Discovery

We analyze your brand’s foundational elements—platform, vision, positioning, and internal narratives—to assess coherence, clarity, and readiness for scale or transformation.

Audience Alignment

We evaluate how well your brand resonates with key audiences by analyzing perception gaps, tone mismatch, and emotional relevance across personas, regions, and channels.

Touchpoint Analysis

We assess your brand’s performance across every major touchpoint—web, social, collateral, environments—to identify inconsistencies, quality gaps, and missed moments.

Competitive + Cultural Scan

We benchmark your brand against top competitors and cultural signals, identifying whitespace, threats, and shifts in sentiment that may affect your market position.

Opportunity Mapping

We deliver a strategic synthesis that highlights what’s misaligned, what’s working, and where the brand can evolve—framed through a lens of growth, cohesion, and resonance.

When to Audit Your Brand

1 GROWTH

You’ve evolved—new markets, new hires, new expectations—but the brand hasn’t caught up. What once fit perfectly now feels misaligned or underwhelming.