Localised
An e-commerce platform providing access to global markets teams up with Takt to create a website and brand identity to match their global ambition.
Kelowna Dental Centre
INTRODUCTION
A Bold Vision for Growth
Kelowna Dental Centre (KDC) is a forward-thinking dental practice specializing in cosmetic dentistry. Known for delivering exceptional customer experiences, KDC has consistently doubled its production over recent years and aimed to replicate this success. With a bold vision, they embarked on a project to renovate their facilities, expanding from 10 to 15 operatories, while recognizing that their brand and website no longer aligned with their premium services and rapid growth. They needed a sophisticated, cutting-edge identity to match their ambitions, and they came to us to make it happen.
Breaking Boundaries in Dentistry
Understanding that KDC isn’t just another dental practice but a leader in the industry, we took the time to immerse ourselves in their world. Through conversations with their leadership, it was clear that they wanted to break free from the traditional, sterile perceptions of dentistry. Their CEO, Mike, a self-described risk-taker, encouraged us to push boundaries and create a brand and web presence that reflected their modern, passionate approach to dentistry.
Strategically, we aimed to position KDC as the premier choice for patients seeking both cutting-edge dental technology and an unparalleled experience. To do this, we analyzed competitors, customer behaviors, and trends in cosmetic dentistry. The insights led to a branding and digital strategy that emphasized luxury, innovation, and trust—key attributes for attracting both anxious patients seeking sedation dentistry and affluent individuals investing in their dental health.
Crafting Seamless Patient Journeys
For KDC’s website, user experience was paramount. We designed an experience that was as comfortable and reassuring as a visit to their office. The site was optimized to guide users through seamless journeys, from exploring their advanced services to booking appointments. Every interaction was carefully considered, with thoughtful animations, parallax effects, and buttery-smooth transitions that conveyed a sense of sophistication and care. SEO-optimized landing pages ensured that prospective patients could easily discover the practice’s unique offerings, while integrated surveys and forms allowed for efficient customer feedback.
Aesthetic Innovation Meets Luxury
Inspired by brands like BMW, we set out to craft a visual identity that exuded luxury and precision. The new KDC brand prominently featured a bold logomark—“KDC”—paired with a rich color palette of gold and dark navy blue. A marble texture added depth and elegance, reinforcing the high-end perception of their services. This fresh, cool aesthetic carried through the website and marketing materials, ensuring a cohesive and impactful brand presence.
KDC’s boldness extended to its digital presence, where unconventional yet refined elements stood out in an industry known for conservatism. This willingness to go beyond the ordinary positioned them not only as a dental provider but as a lifestyle choice for those valuing quality and care.
Building the Future on a Solid Foundation
KDC’s website was built on a custom WordPress theme, adhering to WCAG 2.1 AA accessibility standards to ensure an inclusive experience. The technical foundation was crafted for optimal performance, with fast loading times and flawless interactivity across devices. Advanced SEO tools and a robust content management system allowed KDC to maintain their growing blog and organic content strategy. Google Ads integration and dynamic landing pages further enhanced their campaigns, driving traffic and conversions with precision.
Redefining Success in Dentistry
The results speak for themselves. KDC’s revamped brand and digital presence elevated them to a new level of industry recognition. Website engagement metrics showed a significant increase in traffic, time spent on site, and conversions. The updated brand resonated with their diverse audience, from families seeking a dependable family dentist to affluent individuals exploring cosmetic dentistry. KDC’s investment in their brand and web presence reinforced their position as the best in the business, separating them from competitors and setting the stage for continued growth.
