A New Chapter for Castle Fun Park: Revitalizing a Beloved Institution
Castle Fun Park, nestled in the heart of Abbotsford, British Columbia, has long been a cornerstone of family entertainment in the Fraser Valley. Since its founding in 1989 by Hank and Doreen Wiebe, the park has evolved from its humble beginnings as Wonderland Amusement Park—a name it changed in 1998—to a multifaceted entertainment hub offering something for everyone. Despite its enduring charm, the park faced its greatest challenge in November 2021 when catastrophic flooding devastated the region, forcing a temporary closure. For Castle Fun Park, this tragedy marked the beginning of a transformation—one that would see it rise as a reimagined destination of wonder and joy.
Understanding the Challenge: From Floodwaters to Innovation
The flooding of 2021 brought not just physical destruction but an existential challenge for Castle Fun Park. As they worked to rebuild, the Wiebe family saw an opportunity to modernize and reimagine the park. With new attractions, a redesigned facility, and a vision to rekindle its place in the hearts of locals, they knew a refreshed digital presence was essential. However, the old website presented significant obstacles. It was cumbersome to manage, lacked effective storytelling, and fell short in conveying the vibrant experiences awaiting visitors. The user experience was dated and failed to deliver the “Disneyland-like” magic that Castle Fun Park aspired to embody.
The stakes were high: the park needed not just a website but a digital hub capable of driving campaigns, highlighting new offerings, and positioning Castle Fun Park as the premier family entertainment destination in the region. This was about more than selling tickets; it was about telling a story of resilience, transformation, and cherished memories waiting to be made.