Go to content

University of Fredricton

INTRODUCTION

Expanding Horizons: Rebranding University of Fredericton to Compete with Canada’s Best

The University of Fredericton (UFred) is a leading online education provider in Canada, offering flexible degree and certificate programs tailored to professionals seeking to advance their careers. Known for its innovative approach to online learning, UFred serves a broad audience of students and industry professionals across the country.

As part of their global expansion strategy, IU Group acquired UFred, following their successful acquisition and rebrand of a UK-based institution. With ambitions to position UFred as a top-tier Canadian university, IU Group sought a rebrand that would resonate deeply with UFred’s current students, attract prospective learners, and distinguish the institution within the competitive Canadian higher education landscape.

Our task was to craft a brand identity for UFred that encapsulates its established reputation, future ambitions, and commitment to accessible online learning.

Positioning UFred as a Leader in Canadian Higher Education

Guided by a data-driven approach, we began with in-depth research including interviews, focus groups, and competitive analysis. We created detailed profiles of UFred’s existing and prospective students, gaining insight into their decision-making criteria.

With these insights, we tested multiple brand elements, including names, logos, and creative directions. Through iterative refinement and feedback, we examined everything from logo shapes to color palettes and typography, even testing various homepage designs to see how each concept resonated with the target audience.


RESULTS

Data-Driven Branding: Crafting a Distinctly Canadian Identity for UFred

The final brand identity features a quintessentially Canadian logo, symbolizing UFred’s legacy, credibility, and commitment to accessible, quality education. We delivered a comprehensive brand guide, empowering UFred’s team to implement and maintain a consistent brand across all channels, ensuring their new identity supports the institution’s growth and impact in Canadian higher education.

RELATED PROJECTS

VIEW ALL CASE STUDIES