Expanding Horizons: Rebranding University of Fredericton to Compete with Canada’s Best
The University of Fredericton (UFred) is a leading online education provider in Canada, offering flexible degree and certificate programs tailored to professionals seeking to advance their careers. Known for its innovative approach to online learning, UFred serves a broad audience of students and industry professionals across the country.
As part of their global expansion strategy, IU Group acquired UFred, following their successful acquisition and rebrand of a UK-based institution. With ambitions to position UFred as a top-tier Canadian university, IU Group sought a rebrand that would resonate deeply with UFred’s current students, attract prospective learners, and distinguish the institution within the competitive Canadian higher education landscape.
Our task was to craft a brand identity for UFred that encapsulates its established reputation, future ambitions, and commitment to accessible online learning.