Designing the Voyage: Brand Messaging and Visual Identity
To reflect Worldwide Boat’s deep connection to the ocean and their concierge-level care, we collaborated closely with their team through interviews, workshops, and brainstorming sessions. The result was a brand and visual identity rooted in elegance and storytelling.
Visual Identity Highlights:
- Ocean-Inspired Aesthetic: Deep sea blues and tropical greens were paired with subtle sand tones to evoke the beauty of the ocean and the luxury of chartered travel.
- Textures and Treatments: Gradients mimicking water ripples, arches inspired by nautical flags, and glass-like finishes captured the serene and timeless nature of life at sea.
- Iconic Elements: Rounded motifs symbolized continuity and unity, while treatments like arches and layered textures added depth and sophistication.