Finding Balance in Education
Education Planner BC is a government program created to serve as a “one-stop-shop” for potential students across British Columbia. The post-secondary education options across our province are numerous. Yet, many schools, especially those in smaller cities, can be eclipsed by the marketing budgets of the top universities and colleges.
This information gap can be detrimental to British Columbians who live in remote areas and don’t have the desire or the means to relocate for school.
That’s why Education Planner BC exists;. T to democratize access to education by providing resources that guide students toward the schools and programs that meet their needs and career aspirations.
After our first meeting with the Education Planner team, we knew what we needed to do to help:
- Provide them with a foundation of insights into their industry landscape to inform a marketing roadmap and future recommendations.
- Understand where students are learning about post-secondary education choices and determine where they consume information.
- Learn more about audiences to be able to target students more accurately.
- Understand the current perception of EPBC and where it should be positioned within the landscape.
Time was of the essence, so with the project objectives clearly defined, we got to work with our research, discovery, and focus groups!