Go to content
Massive has rebranded to Takt

HeirSearch

INTRODUCTION

Uncovering Hidden Legacies: The Digital Transformation of HeirSearch

HeirSearch, a leader in locating missing heirs for probate and estate cases, has built a solid reputation for precision and reliability. Despite their long-standing success, their digital presence didn’t reflect the sophistication and expertise that defined their brand. They needed a website and marketing strategy that could convey their value to a broader audience, increase leads, and support business growth. That’s where we stepped in.

Redesigning for Impact: A Visual Language that Speaks

The challenge was clear: create a digital experience that captures the meticulous nature of HeirSearch’s investigative work while positioning them as the premier brand in their field. We centered the creative direction around the concept of the “missing heir,” using compelling visuals and concentric circles to symbolize the search process. This approach placed the missing heir at the heart of the story, surrounded by subtle clues, and positioned HeirSearch as the guiding force behind their discovery.

The visual identity was transformed to emphasize expertise and discovery. We incorporated sophisticated search-inspired graphics and intricate typography to communicate HeirSearch’s methodical approach. This story-driven design language was carried across the homepage, case studies, and marketing materials, creating a cohesive brand experience that resonated with their target audience.

BRANDED CONTENT

Bringing Stories to Life: Video Case Studies

To further enhance HeirSearch’s digital presence, we developed a series of video case studies that showcased the firm’s real-life impact. These videos told the compelling stories of past clients and how HeirSearch successfully located missing heirs, often under challenging circumstances. By humanizing their work and sharing these narratives, we helped HeirSearch connect with their audience on a deeper emotional level, reinforcing their reputation as industry leaders.

Engineering a Seamless User Experience: From Search to Discovery

A successful digital transformation goes beyond aesthetics. We restructured the website’s information architecture to improve user flow and engagement. Modular content blocks were introduced, providing flexibility and scalability for future updates. The design focused on clarity and ease of navigation, ensuring users could effortlessly find the information they needed.

Accessibility was also a key priority. We ensured that the new site met WCAG 2.1 AA standards, making it usable for a wider audience. This commitment to inclusivity, combined with a user-centric design, resulted in a digital platform that not only looks good but also functions seamlessly.

Driving Growth: A Comprehensive Marketing Strategy

The launch of the new website was complemented by a robust marketing campaign designed to boost visibility and generate leads. We implemented a mix of SEO, targeted content marketing, and email marketing to drive qualified traffic to the site. Through a combination of organic and paid strategies, we successfully increased website impressions and traffic by 25% within the first few months post-launch.

Our efforts translated into tangible results: HeirSearch saw a 19% increase in leads, directly impacting their bottom line. The strategic overhaul of their digital presence not only enhanced their market positioning but also set the stage for sustained business growth.

The transformation of HeirSearch’s digital presence is a testament to the power of combining modern design with strategic marketing. By creating a refined aesthetic and user-friendly interface, and adding compelling video case studies, we helped HeirSearch position themselves as innovative leaders in their industry. The redesigned website now serves as both a functional tool for their clients and a robust platform that reflects their legacy of excellence.

As HeirSearch continues to grow, their new digital presence will support their mission of uncovering hidden legacies and providing unparalleled service to their clients. The project not only met its core objectives but also laid a solid foundation for future innovation and success.

Visit the new HeirSearch website: heirsearch.com

RESULTS

+ 151 % INTERACTION RATE

A significant increase in engagement for Google Ads, reflecting more effective targeting and ad relevance over the past 6 months.

+ 120 % Conversion Rate

A remarkable increase in Google Ads conversions, demonstrating improved ad performance and more qualified leads over the past 6 months.

+ 25 % ORGANIC WEBSITE TRAFFIC

The new website drove a 25% rise in organic traffic, showcasing improved SEO and enhanced content visibility.

+ 22 % WEBSITE LEADS

The new website led to a 20% boost in leads, demonstrating its effectiveness in converting visitors through enhanced design and user experience.

RELATED PROJECTS

VIEW ALL CASE STUDIES