A Fresh Approach to Brand Messaging
To accurately capture Watson Goepel’s brand, we began by refining their messaging and expanding their visual identity. The goal was to highlight the firm’s deep expertise and professionalism while showcasing their approachable, client-focused nature.
We expanded their existing color palette with sophisticated shades of gray-green, dark gray, and cream, adding a layer of refinement that complemented their traditional logo. Typography was carefully chosen to balance elegance and readability: Libre Baskerville for headings conveyed a sense of history and gravitas, while Proxima Nova for body text ensured clarity and approachability.