Inclusive Excellence: Crafting Smythe’s Digital Presence with Accessibility at the Core
Redefining Smythe’s digital identity extended beyond aesthetics; it was a profoundly strategic endeavour aimed at embedding the core values of accessibility and user-centricity into every aspect of its online presence.
In this pursuit, our team adhered to Web Content Accessibility Guidelines (WCAG) AA 2.1, ensuring that every digital touchpoint met the highest accessibility benchmarks. This meant reevaluating and redesigning the user experience from the ground up – from intuitive navigation systems catering to diverse user needs to informative and easily digestible content for individuals with varying abilities.
Moreover, our approach was layered with the intention to mirror SMY’s longstanding dedication to inclusivity and excellence in the digital domain. We meticulously crafted features such as keyboard-friendly navigation for those unable to use a mouse, text alternatives for non-text content for users with visual impairments, and ensured compatibility with leading screen readers, making sure that SMY’s wealth of financial expertise was accessible to all.
In the end, Smythe’s digital identity encapsulated the essence of the firm’s commitment to serving and empowering its diverse clientele through innovation, empathy, and an unwavering pursuit of excellence.