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Recovery College YVR

INTRODUCTION

Empowering Recovery Through Education: The Launch of Recovery College YVR

Recovery College YVR (RC YVR) is not just a mental health service; it’s a revolutionary community wellness learning center, developed collaboratively by the Canadian Mental Health Association (CMHA) North & West Vancouver and Vancouver Coastal Health (VCH). Rooted in a successful model from the UK, RC YVR offers a unique space where people of all backgrounds can access free courses to learn, connect, and grow—without the traditional barriers of a college environment. Their mission: to provide an inclusive, supportive environment where individuals can explore personal recovery, build meaningful connections, and enhance their well-being.

But RC YVR needed a brand identity that truly reflected their innovative approach and resonated with the diverse communities they aim to serve. That’s where we came in.

CREATIVE DIRECTION

From Vision to Visuals: A Holistic Identity

We developed a brand guide that encapsulated the essence of RC YVR, outlining the visual and tonal direction for all future communications. The narrative “Real people. Sharing. Learning.” became the brand’s rallying cry, encapsulating the college’s commitment to community-based education and the transformative power of shared learning experiences. This identity wasn’t just about looking good—it was about creating a brand that felt real, relevant, and resonant to those it aimed to serve.

Every element, from the logo to the campaign materials, was intentionally crafted to enhance accessibility and facilitate engagement, ensuring that RC YVR’s identity was as inclusive and empowering as the community it serves.


Transforming Mental Health Support: A New Paradigm

The result of our strategic partnership was more than just a visual refresh. Together, we helped shape an educational model that bridges professional expertise with lived experiences, creating courses and workshops that are relevant, empowering, and essential for fostering a resilient, connected community.

This new brand identity stands as a symbol of hope and resilience, reflecting the true spirit of RC YVR—a place where recovery and learning go hand-in-hand, and where every individual is welcomed as both a student and a teacher. With a strong foundation in place, Recovery College YVR is now better equipped to address significant gaps in the mental health and substance use system, reaching people in settings where traditional services are often inaccessible.

RESULTS

A New Chapter in Mental Health Support

Our work with RC YVR showcases the impact of a brand built on inclusivity, creativity, and strategic partnership. Together, we’ve redefined what it means to support mental wellness in the community, marking a new chapter in mental health support that celebrates diversity, embraces lived experience, and empowers individuals on their path to recovery.

Visit the Recovery College YVR website: recoverycollegeyvr.ca

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