From Vision to Visuals: A Holistic Identity
We developed a brand guide that encapsulated the essence of RC YVR, outlining the visual and tonal direction for all future communications. The narrative “Real people. Sharing. Learning.” became the brand’s rallying cry, encapsulating the college’s commitment to community-based education and the transformative power of shared learning experiences. This identity wasn’t just about looking good—it was about creating a brand that felt real, relevant, and resonant to those it aimed to serve.
Every element, from the logo to the campaign materials, was intentionally crafted to enhance accessibility and facilitate engagement, ensuring that RC YVR’s identity was as inclusive and empowering as the community it serves.