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A woman leans over a table, engaged in a cogent discussion. The scene is shown within a circular frame set against a blue background. To the right, a glimpse of a modern workspace with plants and an inspirational quote on the wall can be seen.

INTRODUCTION

Simplifying Compliance: Redesigning the Digital Experience for Cogency Global

Cogency Global, a leader in corporate compliance and governance services, supports businesses in navigating complex regulatory landscapes both in the U.S. and internationally. Despite their comprehensive service offering and established reputation, their digital presence needed a transformation to better reflect their brand identity, enhance user engagement, and streamline the customer journey. That’s where we came in.

Transforming the Digital Landscape: A Comprehensive Approach

The scope of our project was ambitious: develop a robust, SEO-optimized website with over 2,200 pages and integrate it seamlessly with Cogency’s existing CRM systems, including HubSpot and Salesforce. Our primary goals were clear:

    • Brand Alignment: Ensure the website reflected Cogency’s brand identity and editorial standards.
    • Enhanced User Experience: Create intuitive page flows and navigation, providing a guided experience through the buyer’s journey.
    • Lead Generation & Conversion: Improve conversion rates from 1% to 2-4%, leveraging strategic CTAs and optimized landing pages.
    • SEO Optimization: Elevate Cogency’s online visibility with advanced SEO strategies, ensuring their expertise is easily discoverable.
    • Seamless CRM Integration: Maintain robust integration for effective lead management and nurturing.

USER EXPERIENCE

Building the Foundation: A User-Centric Design

We began with a deep dive into Cogency’s brand and user personas, understanding the needs of their diverse audience, which includes law firms, entities, nonprofits, and lenders. Using this insight, we designed a user experience that catered to each group’s specific requirements, from comprehensive compliance solutions to international corporate services.

The new information architecture organized the vast array of services into an accessible, user-friendly structure. We employed a flexible WordPress block design pattern library, enabling Cogency’s team to easily update content while maintaining brand consistency. This modular approach not only improved usability but also supported future scalability.

Streamlining Compliance: Optimizing Content for Clarity + Conversion

Given the scale of the website, content organization was critical. We collaborated closely with Cogency’s brand and content teams to migrate over 2,500 URLs from HubSpot to WordPress, ensuring a seamless transition without losing valuable SEO equity. A comprehensive content audit informed our strategy, allowing us to refine the site’s taxonomy and improve search functionality.

Custom post types for testimonials, webinars, events, and blog posts were integrated, enabling Cogency to showcase their expertise and client success stories effectively. These content types, combined with advanced filtering and search capabilities, made it easier for users to find relevant information and engage with the brand.

Enhancing Engagement: A Visual + Functional Overhaul

The new website design embraced Cogency’s brand identity while introducing a clean, modern aesthetic. We incorporated customizable branded templates, fonts, and color schemes, along with dynamic content features like iconography, animations, and accordions to create an engaging user experience. The visual design emphasized simplicity and clarity, reinforcing trust and credibility.

For the Americas and EMEA markets, we developed separate websites to address region-specific needs, utilizing a multi-language plugin to ensure content accessibility in multiple languages. This global approach allowed Cogency to cater to their diverse international client base more effectively.

Post-launch, the impact was immediate. The new website not only reflected Cogency’s brand identity more accurately but also significantly improved user engagement and lead generation. Enhanced SEO performance and targeted landing pages led to a substantial increase in organic traffic and conversions, positioning Cogency as a trusted partner in the complex world of corporate compliance.

By simplifying content management and integrating advanced analytics, we provided Cogency with the tools they need to continue refining their digital strategy and nurturing client relationships. The comprehensive search capabilities and user-friendly design empowered users to navigate the complexities of compliance with confidence.

Visit the new Cogency Global website: cogencyglobal.com

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