The Far-Reaching Effects of Opioids
Compassion. Resources. Community. These are the weapons with which you attack a disease intent on dividing and isolating. We knew our creative needed to represent the many faces of this problem, allowing its audience to see themselves, regardless of age, sex, race or income. Opioid misuse isn’t a ‘them’ problem. It affects everyone.
In contrast, the lone hiker represents the isolating nature of the problem, speaking to the mental and psychological toll addiction takes on those involved.
Three primary colors were introduced to further communicate the complexity of the issue, and to hint at the idea that we as humans exist on a spectrum.